3. WHAT IS MARKETING REVOLUTION?

So.. what is Marketing Revolution?

According to TDW, the goal of marketing is to barter the available added value to as many buyers as possible and as frequently as possible so that both the buyer and the seller get profit.

There are 2 streamlines in marketing:
a. Branding Marketing/Institutional Marketing/Awareness Marketing
b. Direct Response Marketing/Offering Marketing

Branding/Awareness/Institutional Marketing
This type of marketing often needs a lot of advertising fee. It means the company uses huge budget for advertisements. The result in sale cannot be measured… although the advertisements may indirectly result in sale. Awareness marketing is not the same as sale… it is still “opening marketing” because the result cannot be seen directly.

Direct Response Marketing
In this streamline the marketing fee can be compared with the sale. All marketing fees and activities can be measured… the fee the company used for marketing can be more effective and efficient. It is a “close marketing”… which means the fee can be unlimited but the result is real… you can see the “money”. The marketing ways can be repeated if they can still produce sales.

TDW’s principles in Marketing
TDW does not care whether his marketing way is called “hard selling” strategy or “strange” strategy. For him, and quoting what Deng Xiao Ping has ever said, no matter if the cat is white or black the most important is the cat can catch a mouse. The most important in marketing is that the sales go up and continue to grow up.

TDW does not reject branding/soft selling marketing… However, he suggests we use publicity, press release and public relation to produce awareness instead of using funds to make large advertisements such as billboards along the streets…

TDW also suggests we always “practise and measure”. Both branding marketing and direct response marketing must result in the growth of sales… the result must be able to be measured… to be seen… The result can be measured from the number of people who take action to buy or to order your products.

TDW urges we use less fee for publicity if it is just aimed at increasing awareness. We must use more fee for closing marketing… which results in sale increase…

What is Marketing?
Marketing is knowledge to sell something to target market so that increasing sales can continue.

What is Marketing Revolution?
It is knowledge to send our offer to target market so that sales can increase continuously, more quickly and massively.

Marketing revolution is also about how to create interesting and trustworthy offer so that prospects will think that they will feel sorry if they do not buy the products.

TDW’s marketing is “street-smart” marketing as he gets it from his own experiences…His marketing way is "show-me-the-money marketing"

2. WHO IS TUNG DESEM WARINGIN?

This is about TUNG DESEM WARINGIN

Born in Surakarta....

1. An Authorized Consultant of Exclusive Indonesia Anthony Robbins (World's No.1, Success Coach), Student of Jay L. Abraham (the top most of Marketing expert) and also an Authorized Consultant of Exclusive Indonesia Robert T. Kiyosaki.

2. Has ever worked for BCA (Bank Central Asia) with the following achievents:
- Best Audit result in Indonesia
- Largest ATM growth in Indonesia
- Largest Credit Card growth in Indonesia
- The first BCA branch which recovered during Rush in 1998
- The lowest malfunction rate of ATM machine in Indonesia.

3. Every riday at 16.30TDW becomes host of "SmartWealth" programme aired by Radio SMART FM in 7 cities in Indonesia. During his free time he becomes a columnist for the rubric of "Road To Be Wealthy" inMajalah Warta Bisnis.

4. Has ever spoken at "Bincang Pagi" in Metro TV with the topic "How to Make Life Revolution". Giving Clip Tips of Robert T. Kiyosaki in Metro TV.

5. As company consultant, he succeeded to increase income of a fee advertisement media in Jakarta 16 times bigger in 1 month, increase 100% sale of "MANET" Muslim Clothes Shop in Tanah Abang, increase 100% of the Asset of Bank Lestari at Jl. Teuku Umar 121 Denpasar Bali and increase the motorcycle credit in Bali by 2.000%. He succeeded to increase the average sale 40% from the total 9.800 Sales at Columbia Elektronik dan Furnitur only within one month after the training was conducted. Sales of Shampoo Selsun qent up by 200%. He helped Properti Coldwell Banker Sigit Tangerang to be Top Office for 3 consecutive months, help to increase the sale at Millenium Handphone & Accessories by 500%. Improve sale at Gapura Prima Group (The Bellezza, Bellagio) by 400% only within 1 month after training.

6. TDW was chosen as "10 Eksekutif 2003" by Lions Club Surabaya Patria and Jawa Pos Group.

7. Selected by Museum Rekor Indonesia ( MURI) as the first Inspirasional Book Writer of Financial Revolution in Indonesia whose sale exeeded 10.511 copies on the first day of its publication.

8. Indonesia best speaker, Spectacular Motivator & No.1 Success Trainer in Indonesia by Majalah Marketing.

9. Selected in The Most Powerful People In Business 2005 by Majalah SWA.

10. As a private consultant, he helped to change people to be more confident, heal trauma, phobia, bulimia, stop smoking habits, help fat people to be slimmer, make success breakthrough from farmers’ children to children of the Presdient of Indonesia, from elementary school to post graduate students, also Top Executive and Celebrities. For this item, he was put in the highest rank by Majalah Pilar Bisnis edition of November 2002 as a trainer who could help to change CEO or top executives to be much greater.


“Tung is An Amazing Man. He can teach you How to Create Dramatic Improvement in your life business and future”. Jay L. Abraham (World’s #No. 1 Marketing Genius)

A Brilliant idea generator - The nation’s highest paid marketing consultant, he regularly works marketing miracles for his client As the founder and CEO of Abraham Group, Inc. in Los Angeles, California. Jay is the highest paid, most remarkably successful marketing SUPER CONSULTANT on the planet.

1. INTRODUCTION

One of the most popular and genious votivators in Indonesia is Tung Desem Waringin (TDW). He has a lot of achievement in life... in his family life, in his business life, in his social life, in his spiritual life... in many things. He has got a lot of recognitions from many parties: business, press and media, government agencies and common people. He writes some spectacular books on finance and marketing. He speaks in some radio programmes. He writes in some newspapers and magazines. He gives seminars to thousands of people who dream to change their life. He has awakened the motivation of millions of Indonesian people. He has encouraged millions of people to change... to make revolution in their life. The result is that millions of people have really changed their life... from worse to best... from zero to hero.

I am one of his fans... although I have never joined his seminars. I follow his activities through his website. I bought and read his books, CDs and VCDs.

Through this simple blog... I want to share my experiences in applying what he teaches... I have not been successful yet... but I believe that what he has taught is true... What is the most important thing that Mr Tung Desem Waringin always points out is the ACTION. Dream without Action is Nonsense. I hope I can get input from my blog readers' comments to improve my effort to be successful in business and life.